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Project:

2012 Rotary International Convention

Insight:

Thailand Convention & Exhibition Bureau (a public organization) (TCEB) on behalf of the Royal Thai Government have policies to boost the Thai MICE (Meetings, Incentives, Conventions, Exhibitions) industry which will generate revenue to Thailand and promote Thai economic.

Idea:

TCEB in conjunction with Rotary Thailand hosted the 2012 Rotary International Convention   

Integration:

1) Challenge  How can we convince Thai people proud that Thailand was chosen as host of the 2012 Rotary International Convention for the first time and co-host with TCEB and Rotary Thailand worm welcome Rotarians from around the world.   2) Strategy  Focus on the values of 2012 Rotary International Convention, that is expected to generate as much as 3 Billion Baht in revenue for Thailand and also promote Thailand as host of the world-class event.

Impact:

Talk of The Town occurs and attracts much attention from the public and media both Thai and foreign. Many activities especially “Thailand’s Biggest Smile” was published on the front page of well-known newspapers. The news coverage was widespread in every type of media from radio, newspaper, magazine and websites with more than 160 news articles and television more than 60 programs, totaling 30 million Baht. 

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